Vivid Rust Ember

#bf4b08

Notes

Vivid Rust Ember (#BF4B08) is a true orange with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (22°, 92%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#bf4b08

RGB

rgb(191, 75, 8)

HSL

hsl(22, 92%, 39%)