Cool Ruby Tide

#bf3b4a

Notes

Cool Ruby Tide (#BF3B4A) is a true red with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (353°, 53%, 49%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#bf3b4a

RGB

rgb(191, 59, 74)

HSL

hsl(353, 53%, 49%)