Soft Ruby Shimmer

#bf2b30

Notes

Soft Ruby Shimmer (#BF2B30) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (358°, 63%, 46%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#bf2b30

RGB

rgb(191, 43, 48)

HSL

hsl(358, 63%, 46%)