Soft Ruby Fold

#be4650

Notes

Soft Ruby Fold (#BE4650) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (355°, 48%, 51%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#be4650

RGB

rgb(190, 70, 80)

HSL

hsl(355, 48%, 51%)