Firm Beni
Firm Beni (#BE2F43) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (352°, 60%, 46%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin firmus, strong / stable — sharing root with English farm (originally a fixed-yearly-rental). As a color modifier, firm implies a saturated-and-resolute quality where the hue holds its visual position without wavering. Sits at the bold-and-firm end of the grid, parallel to steadfast and unwavering in usage.
The Japanese word for the red dye extracted from safflower (Carthamus tinctorius) — laid down in thin layers on wooden trays for the cosmetics, kimono linings, and woodblock-print pigments of Edo-period Japan. The deepest layer was reserved for the aristocracy and could cost as much as gold by weight. The color refers to a fully developed beni on washi paper: a saturated, slightly cool red with the matte finish of plant dye. Cooler than crimson, warmer than rose.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.