Soft Blush Shale

#bd9d98

Notes

Soft Blush Shale (#BD9D98) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (8°, 22%, 67%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#bd9d98

RGB

rgb(189, 157, 152)

HSL

hsl(8, 22%, 67%)