Cool Ruby Ink

#bd657e

Notes

Cool Ruby Ink (#BD657E) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (343°, 40%, 57%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#bd657e

RGB

rgb(189, 101, 126)

HSL

hsl(343, 40%, 57%)