Soft Ruby Ink

#bd616a

Notes

Soft Ruby Ink (#BD616A) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (354°, 41%, 56%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#bd616a

RGB

rgb(189, 97, 106)

HSL

hsl(354, 41%, 56%)