Vivid Rust Shine

#bd5d0a

Notes

Vivid Rust Shine (#BD5D0A) is a true orange with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (28°, 90%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#bd5d0a

RGB

rgb(189, 93, 10)

HSL

hsl(28, 90%, 39%)