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Resounding Rust

#bd5720
Notes

Resounding Rust (#BD5720) is a true orange with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (21°, 71%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd5720
RGB
rgb(189, 87, 32)
HSL
hsl(21, 71%, 43%)
HWB
hwb(21 13% 26%)
OKLCH
oklch(57.6% 0.147 45.2)
HSV
hsv(21, 83%, 74%)
LAB
lab(49.18% 37.93 48.84)
LCH
lch(49.18% 61.84 52.16)
CMYK
cmyk(0%, 54%, 83%, 26%)

Etymology

Resounding
adjective

Latin resonāre, to echo back — present-participle of resound. As a color modifier, resounding implies a saturated-and-echoing-and-imposing quality where the hue reverberates visually like a cathedral-bell ring. Sits at the bold-and-resonant end of the grid, parallel to resonant and booming in usage.

Rust
noun

Iron oxide — Fe₂O₃ — the slow union of iron with oxygen, accelerated by water and salt. The color is not the bright orange of fresh rust but the deeper, drier brown-red that forms after weeks of weather: the surface of an abandoned car, a Cor-Ten steel sculpture, the desert-varnished sandstone of the American Southwest. Earthier than copper, warmer than maroon.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd5720
Original
#746717
Protanopia
#8d7e1d
Deuteranopia
#d0404c
Tritanopia
#696969
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.62:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.55:1

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