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Punchy Arch Mulberry

#bd50a3
Notes

Punchy Arch Mulberry (#BD50A3) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (314°, 45%, 53%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd50a3
RGB
rgb(189, 80, 163)
HSL
hsl(314, 45%, 53%)
HWB
hwb(314 31% 26%)
OKLCH
oklch(59.9% 0.170 337.8)
HSV
hsv(314, 58%, 74%)
LAB
lab(50.92% 53.72 -23.86)
LCH
lch(50.92% 58.78 336.05)
CMYK
cmyk(0%, 58%, 14%, 26%)

Etymology

Punchy
adjective

A modern adjectival form of punch, to strike sharply. Used as a color word since the early twentieth century for hues that read as highly contrasting and visually loud. Punchy red, punchy yellow: the implication is full saturation combined with optical impact. Sits across the bold and bright buckets, near vivid and striking.

Arch
modifier

Latin arcus, bow / curve. As a color modifier, arch implies a Roman-and-Gothic-and-Romanesque-vault quality, the visual register of Roman-aqueduct-and-Romanesque-cathedral hand-cut stone-and-brick voussoir-and-keystone arch-and-vault architectural surfaces under monumental architecture light. Sits at the modifier-and-architecture end of the grid, parallel to dome and vault in usage.

Mulberry
noun

The genus Morus — the white mulberry (M. alba) feeds silkworms; the black mulberry (M. nigra) bears the deep purple fruit that stains everything it touches. The color refers to a ripe black mulberry: a saturated, slightly red-shifted very deep purple with the slight juiciness of a compound fruit. Cooler than wine, warmer than indigo, with the agricultural weight of a tree that supported the entire Chinese silk industry for two thousand years.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd50a3
Original
#536fa6
Protanopia
#737fa0
Deuteranopia
#c65472
Tritanopia
#6d6d6d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.34:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.84:1

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