Soft Ruby Ink

#bd4d2e

Notes

Soft Ruby Ink (#BD4D2E) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (13°, 61%, 46%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#bd4d2e

RGB

rgb(189, 77, 46)

HSL

hsl(13, 61%, 46%)