colors
Back to gallery

Sturdy Malina

#bd4996
Notes

Sturdy Malina (#BD4996) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (320°, 47%, 51%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd4996
RGB
rgb(189, 73, 150)
HSL
hsl(320, 47%, 51%)
HWB
hwb(320 29% 26%)
OKLCH
oklch(58.5% 0.172 343.1)
HSV
hsv(320, 61%, 74%)
LAB
lab(49.24% 54.92 -18.75)
LCH
lch(49.24% 58.03 341.15)
CMYK
cmyk(0%, 61%, 21%, 26%)

Etymology

Sturdy
adjective

Old French estourdi, stunned, reckless — drifted in English to mean robust, well-built. Used as a color modifier since the seventeenth century for hues that read as durable and unfussy — the working browns of saddle leather, the working greens of pasture wool. Sits in the bold-and-warm corner alongside robust and solid.

Malina
noun

Polish and Russian for raspberry (Rubus idaeus) — the deep-magenta aggregate-drupe of European raspberry, the iconic summer-fruit of Polish Wileńskie-region forests. Malina color refers to a freshly picked Rubus idaeus aggregate-drupe-cluster: a saturated, slightly cool deep magenta with the matte finish of anthocyanin-rich raspberry-flesh on aggregate drupelets. The Slavic root mal- refers to the small individual drupelet structure.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd4996
Original
#526998
Protanopia
#747c93
Deuteranopia
#c84969
Tritanopia
#676767
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.61:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.56:1

Related Colors

Canvas