Vivid Rust Zing

#bd3900

Notes

Vivid Rust Zing (#BD3900) is a true orange with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (18°, 100%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#bd3900

RGB

rgb(189, 57, 0)

HSL

hsl(18, 100%, 37%)