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Established Pater Strawberry

#bd364d
Notes

Established Pater Strawberry (#BD364D) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (350°, 56%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd364d
RGB
rgb(189, 54, 77)
HSL
hsl(350, 56%, 48%)
HWB
hwb(350 21% 26%)
OKLCH
oklch(54.1% 0.171 15.4)
HSV
hsv(350, 71%, 74%)
LAB
lab(44.23% 54.87 18.44)
LCH
lch(44.23% 57.89 18.58)
CMYK
cmyk(0%, 71%, 59%, 26%)

Etymology

Established
adjective

Latin stabilīre, to make stable — past-participle of establish. As a color modifier, established implies a saturated-and-rooted quality where the hue carries the weight of long-standing visual presence. Sits at the bold-and-firm end of the grid, parallel to steadfast and anchored in usage.

Pater
modifier

Latin pater, father. As a color modifier, pater implies a Latin-father-and-paterfamilias-and-Pater-Noster quality, the visual register of Pater-Noster-and-Roman-paterfamilias hand-Latin-father-and-paterfamilias-and-Pater-Noster Pater-Noster-and-Roman-paterfamilias-and-Catholic-prayer pater-and-Latin-father surfaces under Pater-Noster-and-Roman-paterfamilias-and-Catholic-prayer Roman-Senate-and-Catholic-liturgy paterfamilias-light. Sits at the modifier-and-Latin end of the grid, parallel to mater and dux in usage.

Strawberry
noun

Fragaria × ananassa, the cultivated strawberry of European gardens since the eighteenth century. The color refers to the surface of a ripe berry: a clean, bright red with a slight blue shift in the shadows of the achenes. Warmer than ruby, lighter than crimson, with the optical brightness of fresh fruit rather than the depth of pigment or gem.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd364d
Original
#5a574d
Protanopia
#7c7349
Deuteranopia
#cf103f
Tritanopia
#545454
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.53:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.80:1

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