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Pure Bergamot Crimson

#bd352b
Notes

Pure Bergamot Crimson (#BD352B) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (4°, 63%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd352b
RGB
rgb(189, 53, 43)
HSL
hsl(4, 63%, 45%)
HWB
hwb(4 17% 26%)
OKLCH
oklch(53.4% 0.174 28.6)
HSV
hsv(4, 77%, 74%)
LAB
lab(43.57% 53.44 37.90)
LCH
lch(43.57% 65.52 35.35)
CMYK
cmyk(0%, 72%, 77%, 26%)

Etymology

Pure
adjective

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Bergamot
modifier

Italian bergamotta, Calabrian-citrus-and-Earl-Grey-tea. As a color modifier, bergamot implies a Calabrian-citrus-and-Earl-Grey-tea quality, the visual register of Calabrian-bergamot-and-Earl-Grey-tea hand-Calabrian-citrus-and-Earl-Grey-tea Calabrian-bergamot-and-Earl-Grey-tea-and-Reggio-di-Calabria bergamot-and-Calabrian-citrus surfaces under Calabrian-bergamot-and-Earl-Grey-tea-and-Reggio-di-Calabria Reggio-di-Calabria-and-Twinings-Earl-Grey Calabrian-and-tea-light. Sits at the modifier-and-flavor end of the grid, parallel to zest and balm in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd352b
Original
#5d5429
Protanopia
#7f7225
Deuteranopia
#d00034
Tritanopia
#515151
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.66:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.71:1

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