Hefty Wine
Hefty Wine (#BD3498) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (316°, 57%, 47%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English hefig, heavy — adjectival suffix -y. As a color modifier, hefty implies a saturated-and-substantial-and-weighty quality where the hue carries the visual heft of a hand-cast pig-iron object. Sits at the bold-and-weighty end of the grid, parallel to substantial and weighty in usage.
Fermented grape juice — the universal red of viticulture from Tuscany to Mendoza. Wine as a color refers specifically to a young Cabernet Sauvignon or Syrah in a glass: a saturated, slightly red-shifted deep purple-red with the optical clarity of a fluid free of suspended solids. Cooler than burgundy, warmer than mulberry, with the agricultural weight of a fluid whose color comes principally from anthocyanin pigment in the grape skin.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.