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Punchy Goth Crimson

#bd3427
Notes

Punchy Goth Crimson (#BD3427) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (5°, 66%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd3427
RGB
rgb(189, 52, 39)
HSL
hsl(5, 66%, 45%)
HWB
hwb(5 15% 26%)
OKLCH
oklch(53.3% 0.176 29.5)
HSV
hsv(5, 79%, 74%)
LAB
lab(43.40% 53.66 39.92)
LCH
lch(43.40% 66.88 36.64)
CMYK
cmyk(0%, 72%, 79%, 26%)

Etymology

Punchy
adjective

A modern adjectival form of punch, to strike sharply. Used as a color word since the early twentieth century for hues that read as highly contrasting and visually loud. Punchy red, punchy yellow: the implication is full saturation combined with optical impact. Sits across the bold and bright buckets, near vivid and striking.

Goth
modifier

Greek Gothi, Goths. As a color modifier, goth implies a Germanic-tribal-migration quality, the visual register of Visigothic-and-Ostrogothic-Kingdoms late-Roman-period hand-built Germanic-Migration-period kingdom-and-fortification surfaces under Visigothic-Spain-and-Ostrogothic-Italy late-Roman Migration-Period sky. Sits at the modifier-and-cultural end of the grid, parallel to vandal and hun in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd3427
Original
#5d5324
Protanopia
#7f7121
Deuteranopia
#d00032
Tritanopia
#505050
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.70:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.68:1

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