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Pure Kunzite

#bd30a8
Notes

Pure Kunzite (#BD30A8) is a true violet with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (309°, 59%, 46%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd30a8
RGB
rgb(189, 48, 168)
HSL
hsl(309, 59%, 46%)
HWB
hwb(309 19% 26%)
OKLCH
oklch(56.9% 0.216 334.9)
HSV
hsv(309, 75%, 74%)
LAB
lab(46.66% 66.95 -33.45)
LCH
lch(46.66% 74.84 333.45)
CMYK
cmyk(0%, 75%, 11%, 26%)

Etymology

Pure
adjective

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Kunzite
noun

Pink variety of the lithium-aluminum silicate spodumene — first described from the San Diego gem-deposits of California in 1902 by George Frederick Kunz. The pink color comes from manganese substitution. Kunzite color refers to a faceted San-Diego-area kunzite: a saturated, slightly cool deep magenta with the glassy finish of manganese-substituted spodumene gem crystal. Pleochroic between deep-pink and pale-violet.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd30a8
Original
#2f61ab
Protanopia
#6276a5
Deuteranopia
#c63c69
Tritanopia
#575757
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.06:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.15:1

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