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Anchored Eld Crimson

#bd304c
Notes

Anchored Eld Crimson (#BD304C) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (348°, 59%, 46%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd304c
RGB
rgb(189, 48, 76)
HSL
hsl(348, 59%, 46%)
HWB
hwb(348 19% 26%)
OKLCH
oklch(53.5% 0.177 14.5)
HSV
hsv(348, 75%, 74%)
LAB
lab(43.45% 56.92 18.02)
LCH
lch(43.45% 59.70 17.56)
CMYK
cmyk(0%, 75%, 60%, 26%)

Etymology

Anchored
adjective

The past participle of anchor, used since the late nineteenth century as a metaphor for secured in place. As a color word, anchored implies a deep saturated tone that grounds a palette — the dark blues, deep greens, and browns that hold a composition together. Sits in the bold-and-deep corner of the grid alongside solid.

Eld
modifier

Old English eld, old-age / ancient-time. As a color modifier, eld implies an ancient-and-time-deep quality, the visual register of Bronze-Age-and-prehistoric multi-millennia archaeological-period eld-and-time-deep ancient-and-pre-historical surfaces under multi-millennia eld-and-time-deep light. Sits at the modifier-and-time end of the grid, parallel to yore and age in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd304c
Original
#56544c
Protanopia
#7a7148
Deuteranopia
#cf003c
Tritanopia
#505050
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.69:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.69:1

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