colors
Back to gallery

Rich Orion Rose

#bd0d44
Notes

Rich Orion Rose (#BD0D44) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (341°, 87%, 40%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd0d44
RGB
rgb(189, 13, 68)
HSL
hsl(341, 87%, 40%)
HWB
hwb(341 5% 26%)
OKLCH
oklch(51.2% 0.199 13.4)
HSV
hsv(341, 93%, 74%)
LAB
lab(40.46% 64.47 19.07)
LCH
lch(40.46% 67.23 16.48)
CMYK
cmyk(0%, 93%, 64%, 26%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Orion
modifier

Greek Ὠρίων, hunter-of-the-myth. As a color modifier, orion implies a winter-hunter-and-belt-and-shoulder quality, the visual register of winter-Orion-and-Belt-of-Orion hand-winter-hunter-and-belt-and-shoulder winter-Orion-and-Belt-of-Orion-and-Bortle-1-sky orion-and-winter-hunter-and-belt-and-shoulder surfaces under winter-Orion-and-Belt-of-Orion-and-Bortle-1-sky January-and-February-winter-zenith winter-constellation-light. Sits at the modifier-and-cosmic end of the grid, parallel to rigel and cygnus in usage.

Rose
noun

The Latin rosa, the Greek rhodon, the Persian gul — every European language has a different name for the same flower and the same color. Rose covers the spectrum from blush to fuchsia depending on the cultivar, but in pigment shorthand it means a cool, slightly bluish red — the inside of a damask petal, the dye that washes out of madder root.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd0d44
Original
#4b4944
Protanopia
#756b3f
Deuteranopia
#d0002a
Tritanopia
#363636
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.35:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.30:1

Related Colors

Canvas