Bold Amethyst Plasma

#bd0ab1

Notes

Bold Amethyst Plasma (#BD0AB1) is a true violet with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (304°, 90%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#bd0ab1

RGB

rgb(189, 10, 177)

HSL

hsl(304, 90%, 39%)