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Aristocratic Quay Rose

#bd0944
Notes

Aristocratic Quay Rose (#BD0944) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (340°, 91%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd0944
RGB
rgb(189, 9, 68)
HSL
hsl(340, 91%, 39%)
HWB
hwb(340 4% 26%)
OKLCH
oklch(51.1% 0.201 13.2)
HSV
hsv(340, 95%, 74%)
LAB
lab(40.30% 64.91 18.87)
LCH
lch(40.30% 67.60 16.21)
CMYK
cmyk(0%, 95%, 64%, 26%)

Etymology

Aristocratic
adjective

Greek aristokratía, rule by the best — adjectival suffix -ic. As a color modifier, aristocratic implies a saturated-and-noble-and-hereditary quality, the deep-rich color of pre-modern European aristocracy hereditary-class livery-and-armorial-bearings. Sits at the bold-and-aristocratic end of the grid, parallel to patrician and lordly.

Quay
modifier

Old French quai, wharf. As a color modifier, quay implies a stone-built-harbor quality, the visual register of Cornish-and-Mediterranean stone-built fishing-harbor-and-trading-port quay-side stone-paved-and-iron-bollard surfaces in early-morning Mediterranean-and-Cornish-fishing-harbor light. Sits at the modifier-and-place end of the grid, parallel to wharf and jetty in usage.

Rose
noun

The Latin rosa, the Greek rhodon, the Persian gul — every European language has a different name for the same flower and the same color. Rose covers the spectrum from blush to fuchsia depending on the cultivar, but in pigment shorthand it means a cool, slightly bluish red — the inside of a damask petal, the dye that washes out of madder root.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd0944
Original
#4a4945
Protanopia
#746b3f
Deuteranopia
#d00029
Tritanopia
#343434
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.39:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.29:1

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