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Sturdy Deneb Ruby

#bd0447
Notes

Sturdy Deneb Ruby (#BD0447) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (338°, 96%, 38%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd0447
RGB
rgb(189, 4, 71)
HSL
hsl(338, 96%, 38%)
HWB
hwb(338 2% 26%)
OKLCH
oklch(51.0% 0.202 11.7)
HSV
hsv(338, 98%, 74%)
LAB
lab(40.19% 65.60 16.81)
LCH
lch(40.19% 67.71 14.37)
CMYK
cmyk(0%, 98%, 62%, 26%)

Etymology

Sturdy
adjective

Old French estourdi, stunned, reckless — drifted in English to mean robust, well-built. Used as a color modifier since the seventeenth century for hues that read as durable and unfussy — the working browns of saddle leather, the working greens of pasture wool. Sits in the bold-and-warm corner alongside robust and solid.

Deneb
modifier

Arabic dhanab-al-dajājah, tail-of-the-hen. As a color modifier, deneb implies a Cygnus-tail-and-summer-triangle quality, the visual register of Cygnus-Swan-and-Summer-Triangle-Deneb hand-Cygnus-tail-and-summer-triangle Cygnus-Swan-and-Summer-Triangle-and-Bortle-1-sky deneb-and-Cygnus-tail-and-summer-triangle surfaces under Cygnus-Swan-and-Summer-Triangle-and-Bortle-1-sky July-and-August-summer-vista white-supergiant-stellar-light. Sits at the modifier-and-cosmic end of the grid, parallel to vega and altair in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd0447
Original
#494848
Protanopia
#746b42
Deuteranopia
#d00029
Tritanopia
#303030
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.42:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.27:1

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