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Voluptuous Rain Ruby

#bd0147
Notes

Voluptuous Rain Ruby (#BD0147) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (338°, 99%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd0147
RGB
rgb(189, 1, 71)
HSL
hsl(338, 99%, 37%)
HWB
hwb(338 0% 26%)
OKLCH
oklch(51.0% 0.203 11.6)
HSV
hsv(338, 99%, 74%)
LAB
lab(40.08% 65.91 16.66)
LCH
lch(40.08% 67.98 14.19)
CMYK
cmyk(0%, 99%, 62%, 26%)

Etymology

Voluptuous
adjective

Latin voluptuōsus, pleasurable — derived from voluptās (pleasure). As a color modifier, voluptuous implies a saturated-and-rich-and-curving-sensual quality, the deep-rich color of Rubens-and-Boucher baroque-and-rococo flesh-and-fabric tonality. Sits at the bold-and-saturated end of the grid, parallel to lush and plush in tone.

Rain
modifier

Old English regn, rain-or-shower. As a color modifier, rain implies a rain-shower-and-wet-and-Atlantic-front quality, the visual register of Atlantic-front-rain-and-monsoon-rain hand-rain-shower-and-wet-and-Atlantic-front Atlantic-front-rain-and-monsoon-rain-and-Lake-District-deluge rain-and-rain-shower-and-wet surfaces under Atlantic-front-rain-and-monsoon-rain-and-Lake-District-deluge Cumbrian-fells-and-Borrowdale-and-Snowdonia Atlantic-rain-light. Sits at the modifier-and-weather end of the grid, parallel to sleet and flurry in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd0147
Original
#484848
Protanopia
#736b42
Deuteranopia
#d00029
Tritanopia
#2e2e2e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.44:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.26:1

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