colors
Back to gallery

Forceful Lovage Ruby

#bd0047
Notes

Forceful Lovage Ruby (#BD0047) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (337°, 100%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd0047
RGB
rgb(189, 0, 71)
HSL
hsl(337, 100%, 37%)
HWB
hwb(337 0% 26%)
OKLCH
oklch(50.9% 0.204 11.5)
HSV
hsv(337, 100%, 74%)
LAB
lab(40.04% 66.01 16.61)
LCH
lch(40.04% 68.07 14.13)
CMYK
cmyk(0%, 100%, 62%, 26%)

Etymology

Forceful
adjective

Old French force, strength — adjectival suffix -ful. As a color modifier, forceful implies a saturated-and-vigorous quality where the hue exerts visual force on its substrate. Sits at the bold-and-saturated end of the grid, parallel to mighty and commanding in tone.

Lovage
modifier

Latin levisticum, medieval-physic-garden-herb. As a color modifier, lovage implies a medieval-physic-garden-and-celery-leaf quality, the visual register of medieval-physic-garden-and-Cluniac-lovage hand-medieval-physic-garden-and-celery-leaf medieval-physic-garden-and-Cluniac-lovage-and-Benedictine-Saint-Gall lovage-and-medieval-physic-garden-and-celery-leaf surfaces under medieval-physic-garden-and-Cluniac-lovage-and-Benedictine-Saint-Gall Cluny-and-Saint-Gall-physic-garden medieval-monastic-light. Sits at the modifier-and-flavor end of the grid, parallel to savory and catnip in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd0047
Original
#484848
Protanopia
#736a42
Deuteranopia
#d00028
Tritanopia
#2d2d2d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.45:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.25:1

Related Colors

Canvas