Soft Ruby Ink

#bc4838

Notes

Soft Ruby Ink (#BC4838) is a true red with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (7°, 54%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#bc4838

RGB

rgb(188, 72, 56)

HSL

hsl(7, 54%, 48%)