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Hardy Cherry

#bc381b
Notes

Hardy Cherry (#BC381B) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (11°, 75%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bc381b
RGB
rgb(188, 56, 27)
HSL
hsl(11, 75%, 42%)
HWB
hwb(11 11% 26%)
OKLCH
oklch(53.4% 0.173 33.7)
HSV
hsv(11, 86%, 74%)
LAB
lab(43.66% 51.49 46.12)
LCH
lch(43.66% 69.13 41.85)
CMYK
cmyk(0%, 70%, 86%, 26%)

Etymology

Hardy
adjective

Old French hardi, bold / brave — past-participle of hardir (to make brave). As a color modifier, hardy implies a saturated-and-cold-resistant quality, the deep-rich color of Scandinavian-and-Russian boreal-forest-and-tundra outdoor-clothing. Sits at the bold-and-resilient end of the grid, parallel to tough and resilient.

Cherry
noun

Borrowed into English from the Old North French cherise, the cherry has been a cultivated red since at least the Greek colonies of Pontus on the Black Sea. The color refers specifically to the fruit at full ripeness — a clean, sweet red, brighter than wine and warmer than crimson, somewhere between Prunus avium and the lacquered finish of a Stradivarius.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bc381b
Original
#605515
Protanopia
#807213
Deuteranopia
#cf0033
Tritanopia
#525252
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.65:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.72:1

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