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Grounded Hibiscadelphus

#bc324e
Notes

Grounded Hibiscadelphus (#BC324E) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (348°, 58%, 47%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bc324e
RGB
rgb(188, 50, 78)
HSL
hsl(348, 58%, 47%)
HWB
hwb(348 20% 26%)
OKLCH
oklch(53.5% 0.174 13.9)
HSV
hsv(348, 73%, 74%)
LAB
lab(43.55% 56.07 16.88)
LCH
lch(43.55% 58.56 16.75)
CMYK
cmyk(0%, 73%, 59%, 26%)

Etymology

Grounded
adjective

Old English grund, bottom / foundation — past-participle of ground. As a color modifier, grounded implies a saturated-and-foundational quality where the hue anchors the surrounding palette through its weighty presence. Sits at the bold-and-balanced end of the grid, parallel to centered and anchored.

Hibiscadelphus
noun

A genus of Hawaiian endemic hibiscus relatives — H. distans and H. giffardianus — whose deep red flowers are pollinated by Hawaiian honeycreepers. Most species are now extinct or critically endangered. The color refers to the petal of a fresh H. distans bloom: a saturated, slightly cool deep red with the satin finish of mallow-family flower.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bc324e
Original
#57554e
Protanopia
#7a714a
Deuteranopia
#ce053e
Tritanopia
#515151
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.67:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.70:1

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