Ruby Ink

#bc321a

Notes

Ruby Ink (#BC321A) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (9°, 76%, 42%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#bc321a

RGB

rgb(188, 50, 26)

HSL

hsl(9, 76%, 42%)