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Substantial Unda Rose

#bc0738
Notes

Substantial Unda Rose (#BC0738) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (344°, 93%, 38%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bc0738
RGB
rgb(188, 7, 56)
HSL
hsl(344, 93%, 38%)
HWB
hwb(344 3% 26%)
OKLCH
oklch(50.6% 0.200 17.4)
HSV
hsv(344, 96%, 74%)
LAB
lab(39.80% 64.27 25.78)
LCH
lch(39.80% 69.25 21.85)
CMYK
cmyk(0%, 96%, 70%, 26%)

Etymology

Substantial
adjective

Latin substantia, substance — adjectival suffix -al, derived from sub-stāre (to stand under). As a color modifier, substantial implies a saturated-and-weighty-and-material quality where the hue carries visual mass and presence. Sits at the bold-and-weighty end of the grid, parallel to weighty and hefty in usage.

Unda
modifier

Latin unda, wave-or-water. As a color modifier, unda implies a Latin-wave-and-water-and-Roman-aqueduct quality, the visual register of Roman-aqueduct-and-Pontine-marsh-unda hand-Latin-wave-and-water-and-Roman-aqueduct Roman-aqueduct-and-Pontine-marsh-unda-and-Tiber-flow unda-and-Latin-wave-and-water surfaces under Roman-aqueduct-and-Pontine-marsh-unda-and-Tiber-flow Aqua-Claudia-and-Aqua-Marcia Roman-water-light. Sits at the modifier-and-Latin end of the grid, parallel to via and arbor in usage.

Rose
noun

The Latin rosa, the Greek rhodon, the Persian gul — every European language has a different name for the same flower and the same color. Rose covers the spectrum from blush to fuchsia depending on the cultivar, but in pigment shorthand it means a cool, slightly bluish red — the inside of a damask petal, the dye that washes out of madder root.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bc0738
Original
#4b4738
Protanopia
#756a32
Deuteranopia
#cf0022
Tritanopia
#313131
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.51:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.23:1

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