Firm Sash Amaranth

Latin firmus, strong / stable — sharing root with English farm (originally a fixed-yearly-rental). As a color modifier, firm implies a saturated-and-resolute quality where the hue holds its visual position without wavering. Sits at the bold-and-firm end of the grid, parallel to steadfast and unwavering in usage.

Arabic shāsh, muslin-strip-or-turban-cloth. As a color modifier, sash implies a wound-strip-and-cummerbund-and-bandolier quality, the visual register of Mughal-cummerbund-and-Spanish-fajín-sash hand-wound-strip-and-cummerbund-and-bandolier Mughal-cummerbund-and-Spanish-fajín-sash-and-Ottoman-sash sash-and-wound-strip-and-cummerbund surfaces under Mughal-cummerbund-and-Spanish-fajín-sash-and-Ottoman-sash Mughal-Delhi-and-Iberian-and-Ottoman-Topkapi wound-cloth-light. Sits at the modifier-and-textile end of the grid, parallel to kilt and shawl in usage.

The genus Amaranthus — the grain crop and ornamental flower whose deep red-purple flower spikes give the color its name. Cultivated by the Aztecs as a ceremonial grain. The color refers to a fresh amaranth flower at peak bloom: a saturated, slightly cool deep red-purple with the matte finish of densely packed small flowers. Cooler than burgundy, warmer than wine.