Bulky Keep Ruby
Bulky Keep Ruby (#BB3B22) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (10°, 69%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old Norse búlki, cargo / mass — adjectival suffix -y. As a color modifier, bulky implies a saturated-and-massive-and-occupying quality where the hue takes up visual space with broad-and-heavy presence. Sits at the bold-and-weighty end of the grid, parallel to hefty and substantial in usage.
Old Norse keypa, to-keep. As a color modifier, keep implies a fortified-castle-keep-and-strongtower quality, the visual register of Norman-and-Welsh-castle-keep hand-built fortified-castle-keep-and-stronghold-tower medieval-and-Norman-castle architectural surfaces under medieval-Norman-and-Welsh castle-keep-and-stronghold light. Sits at the modifier-and-architecture end of the grid, parallel to tower and crenel in usage.
From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.