Effervescent Rex
Effervescent Rex (#BA7BF0) is a soft indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (272°, 80%, 71%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin effervēscēns, boiling-out — present-participle of effervesce, sharing root with fervere (to boil). As a color modifier, effervescent implies a saturated-and-bubbling-and-active quality, the bright color of Champagne-and-Prosecco effervescent-wine carbonation-bubble-light reflection. Sits at the bright-and-effervescent end of the grid, parallel to fizzy and sparkling in usage.
Latin rex, king — adopted into English as the technical term for imperial purple-and-gold regalia. The rex color tradition refers to the Tyrian purple imperial robes of Roman emperors after Diocletian's 295 CE vestiarium reforms. Rex color refers to an imperial Roman purpura-dyed paludamentum cloak: a saturated, slightly cool deep violet with the matte finish of multi-bath Tyrian shellfish-dye on Roman imperial wool.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.