Firm Zeus Crimson

Latin firmus, strong / stable — sharing root with English farm (originally a fixed-yearly-rental). As a color modifier, firm implies a saturated-and-resolute quality where the hue holds its visual position without wavering. Sits at the bold-and-firm end of the grid, parallel to steadfast and unwavering in usage.

Greek Ζεύς, king-of-the-Olympian-gods. As a color modifier, zeus implies a thunderbolt-and-king-of-gods-and-Olympian quality, the visual register of Olympian-Zeus-and-Phidias-Pheidias-statue hand-thunderbolt-and-king-of-gods-and-Olympian Olympian-Zeus-and-Phidias-statue-and-Mount-Olympus zeus-and-thunderbolt-and-king-of-gods-and-Olympian surfaces under Olympian-Zeus-and-Phidias-statue-and-Mount-Olympus Pheidias-chryselephantine-and-Olympia thunder-cloud-light. Sits at the modifier-and-myth end of the grid, parallel to hera and atlas in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.