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Sure Ochre

#b98c1a
Notes

Sure Ochre (#B98C1A) is a true amber with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (43°, 75%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b98c1a
RGB
rgb(185, 140, 26)
HSL
hsl(43, 75%, 41%)
HWB
hwb(43 10% 27%)
OKLCH
oklch(66.6% 0.130 84.3)
HSV
hsv(43, 86%, 73%)
LAB
lab(60.91% 7.30 60.77)
LCH
lch(60.91% 61.21 83.15)
CMYK
cmyk(0%, 24%, 86%, 27%)

Etymology

Sure
adjective

Old French seur, certain — used as a color modifier since the medieval period for hues that read as confident and stable. Sure red, sure blue: moderate saturation combined with optical commitment. Sits at the crisp-bucket center alongside steady and true.

Ochre
noun

Iron-rich earth pigment — humanity's oldest known coloring material, used in burial ornament 100,000 years ago. Yellow ochre is the unfired earth (limonite); red ochre is the same mineral fired or weathered to hematite. The color refers to yellow ochre as ground for Renaissance fresco: a warm, slightly muted earth-yellow with the matte chalk finish of mineral pigment. Cave paintings in Lascaux and Altamira; the unbroken thread of Western image-making.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b98c1a
Original
#9f8c00
Protanopia
#aa9821
Deuteranopia
#c97e78
Tritanopia
#8d8d8d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.08:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.83:1

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