Robust Atrium Crimson

From the Latin robustus, of oak — implying strength combined with substance. As a color modifier, robust describes saturation combined with body: a robust burgundy, a robust olive. Sits in the bold-and-warm corner alongside strong and solid, with the slightly textural implication of a color that has substance behind the pigment.

Latin atrium, Roman-house-courtyard. As a color modifier, atrium implies a Roman-and-modern-courtyard-with-skylight quality, the visual register of Roman-Pompeii-and-modern-Mid-Century-Modern-atrium hand-built central-courtyard-with-skylight atrium-and-impluvium-and-courtyard architectural surfaces under Roman-and-Mid-Century-Modern atrium-skylight light. Sits at the modifier-and-architecture end of the grid, parallel to loggia and quad in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.