Bold Aries Fuchsia

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Latin aries, ram-of-the-fleece. As a color modifier, aries implies a ram-and-fire-sign-and-Mars-ruled-cardinal-fire quality, the visual register of Babylonian-ram-and-Greek-Aries hand-ram-and-fire-sign-and-Mars-ruled-cardinal-fire Babylonian-ram-and-Greek-Aries-and-Golden-Fleece aries-and-ram-and-fire-sign surfaces under Babylonian-ram-and-Greek-Aries-and-Golden-Fleece spring-equinox-and-March-and-April fire-sign-light. Sits at the modifier-and-zodiac end of the grid, parallel to taurus and gemini in usage.

The genus Fuchsia — South American shrubs named in 1703 for the German botanist Leonhart Fuchs. The color refers to the calyx and tube of a vibrant Fuchsia magellanica hybrid: a saturated, slightly cool deep pink-magenta with the satiny finish of a tubular hummingbird-pollinated flower. Brighter than rose, warmer than orchid, with the bedding-and-basket weight of a plant genus whose flowers gave English the most attention-demanding pink in the spectrum.