Bountiful Ave Rose
Bountiful Ave Rose (#B90E40) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (342°, 86%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old French bonté, goodness — adjectival suffix -ful. As a color modifier, bountiful implies a saturated-and-generous-and-abundant quality where the hue offers visual richness without measure. Sits at the bold-and-saturated end of the grid, parallel to abundant and plentiful in usage.
Latin ave, hail-or-greeting. As a color modifier, ave implies a Latin-greeting-and-Ave-Maria-and-Ave-Caesar quality, the visual register of Ave-Maria-and-Ave-Caesar-greeting hand-Latin-greeting-and-Ave-Maria-and-Ave-Caesar Ave-Maria-and-Ave-Caesar-greeting-and-Catholic-prayer-and-Roman-salute ave-and-Latin-greeting surfaces under Ave-Maria-and-Ave-Caesar-greeting-and-Catholic-prayer-and-Roman-salute Roman-arena-and-Catholic-liturgy hailing-greeting-light. Sits at the modifier-and-Latin end of the grid, parallel to salve and pax in usage.
The Latin rosa, the Greek rhodon, the Persian gul — every European language has a different name for the same flower and the same color. Rose covers the spectrum from blush to fuchsia depending on the cultivar, but in pigment shorthand it means a cool, slightly bluish red — the inside of a damask petal, the dye that washes out of madder root.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.