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Sure Goldenrod

#b78428
Notes

Sure Goldenrod (#B78428) is a true amber with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (39°, 64%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b78428
RGB
rgb(183, 132, 40)
HSL
hsl(39, 64%, 44%)
HWB
hwb(39 16% 28%)
OKLCH
oklch(64.8% 0.121 77.6)
HSV
hsv(39, 78%, 72%)
LAB
lab(58.72% 11.28 54.09)
LCH
lch(58.72% 55.25 78.22)
CMYK
cmyk(0%, 28%, 78%, 28%)

Etymology

Sure
adjective

Old French seur, certain — used as a color modifier since the medieval period for hues that read as confident and stable. Sure red, sure blue: moderate saturation combined with optical commitment. Sits at the crisp-bucket center alongside steady and true.

Goldenrod
noun

Solidago, the late-summer wildflower of North American meadows whose tall sprays of small yellow flowers signal the end of the growing season. The color refers to the flower head at full bloom: a warm, slightly muted yellow-orange with the matte finish of small clustered florets. Cooler than mustard, deeper than dandelion. The state flower of Kentucky and Nebraska, a pollinator magnet, and the original native dye for early American homespun.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b78428
Original
#978618
Protanopia
#a3922c
Deuteranopia
#c77672
Tritanopia
#888888
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.31:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.34:1

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