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Pure Prism Ruby

#b72f35
Notes

Pure Prism Ruby (#B72F35) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (357°, 59%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b72f35
RGB
rgb(183, 47, 53)
HSL
hsl(357, 59%, 45%)
HWB
hwb(357 18% 28%)
OKLCH
oklch(51.9% 0.172 23.4)
HSV
hsv(357, 74%, 72%)
LAB
lab(41.78% 54.11 29.78)
LCH
lch(41.78% 61.77 28.83)
CMYK
cmyk(0%, 74%, 71%, 28%)

Etymology

Pure
adjective

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Prism
modifier

Greek πρῖσμα, something-sawn. As a color modifier, prism implies a Newtonian-rainbow-and-spectrum-splitting quality, the visual register of Newton-Optics-and-Cambridge-prism hand-Newtonian-rainbow-and-spectrum-splitting Newton-Optics-and-Cambridge-and-Trinity-College-prism prism-and-Newtonian-rainbow-and-spectrum-splitting surfaces under Newton-Optics-and-Cambridge-and-Trinity-College-prism 17th-century-natural-philosophy-and-rainbow-experiment spectrum-light. Sits at the modifier-and-cosmic end of the grid, parallel to corona and plasma in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b72f35
Original
#575034
Protanopia
#796d30
Deuteranopia
#c90033
Tritanopia
#4c4c4c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.05:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.47:1

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