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Velvety Goa

#b72b9d
Notes

Velvety Goa (#B72B9D) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (311°, 62%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b72b9d
RGB
rgb(183, 43, 157)
HSL
hsl(311, 62%, 44%)
HWB
hwb(311 17% 28%)
OKLCH
oklch(55.0% 0.210 336.9)
HSV
hsv(311, 77%, 72%)
LAB
lab(44.56% 65.50 -30.25)
LCH
lch(44.56% 72.15 335.21)
CMYK
cmyk(0%, 77%, 14%, 28%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Goa
noun

Indian Konkan-coast state — once a Portuguese colonial outpost (1510–1961) whose churches, fish-market stalls, and saris carry the gulābi deep-magenta of bandhani tie-dyed cotton. Goa color refers to a bandhani-tied magenta sari at a Goa fish-market stall: a saturated, slightly cool deep magenta with the matte finish of natural-dye-and-resist-tied cotton. Warmer than Bengali neel.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b72b9d
Original
#2f5ca0
Protanopia
#60719a
Deuteranopia
#c13562
Tritanopia
#515151
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.46:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.85:1

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