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Rugged Sour Crimson

#b72b27
Notes

Rugged Sour Crimson (#B72B27) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (2°, 65%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b72b27
RGB
rgb(183, 43, 39)
HSL
hsl(2, 65%, 44%)
HWB
hwb(2 15% 28%)
OKLCH
oklch(51.4% 0.177 27.3)
HSV
hsv(2, 79%, 72%)
LAB
lab(41.13% 54.88 37.22)
LCH
lch(41.13% 66.31 34.15)
CMYK
cmyk(0%, 77%, 79%, 28%)

Etymology

Rugged
adjective

Old Norse rugga, rough / coarse — adjectival suffix -ed. As a color modifier, rugged implies a saturated-and-rough-and-weathered quality, the deep-rich color of Scottish-Highlands-and-Norwegian-fjord outdoor-and-mountain landscape. Sits at the bold-and-weathered end of the grid, parallel to tough and sinewy in usage.

Sour
modifier

Old English sūr, acid-or-fermented. As a color modifier, sour implies a fermented-and-puckered-and-acid quality, the visual register of sourdough-and-Bavarian-sauerkraut-sour hand-fermented-and-puckered-and-acid sourdough-and-Bavarian-sauerkraut-sour-and-Belgian-Lambic sour-and-fermented-and-puckered surfaces under sourdough-and-Bavarian-sauerkraut-sour-and-Belgian-Lambic San-Francisco-sourdough-and-Brussels-Lambic fermented-puckered-light. Sits at the modifier-and-flavor end of the grid, parallel to tart and tang in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b72b27
Original
#564e25
Protanopia
#796c21
Deuteranopia
#ca002c
Tritanopia
#484848
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.20:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.39:1

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