Cool Ruby Ink

#b72a4d

Notes

Cool Ruby Ink (#B72A4D) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (345°, 63%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#b72a4d

RGB

rgb(183, 42, 77)

HSL

hsl(345, 63%, 44%)