colors
Back to gallery

Rugged Ishtar Strawberry

#b72742
Notes

Rugged Ishtar Strawberry (#B72742) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (349°, 65%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b72742
RGB
rgb(183, 39, 66)
HSL
hsl(349, 65%, 44%)
HWB
hwb(349 15% 28%)
OKLCH
oklch(51.5% 0.179 16.4)
HSV
hsv(349, 79%, 72%)
LAB
lab(41.08% 57.38 20.92)
LCH
lch(41.08% 61.07 20.03)
CMYK
cmyk(0%, 79%, 64%, 28%)

Etymology

Rugged
adjective

Old Norse rugga, rough / coarse — adjectival suffix -ed. As a color modifier, rugged implies a saturated-and-rough-and-weathered quality, the deep-rich color of Scottish-Highlands-and-Norwegian-fjord outdoor-and-mountain landscape. Sits at the bold-and-weathered end of the grid, parallel to tough and sinewy in usage.

Ishtar
modifier

Akkadian Ištar, Babylonian-goddess-of-love-and-war. As a color modifier, ishtar implies a Babylonian-Venus-and-eight-pointed-star quality, the visual register of Babylonian-Ishtar-Gate-and-Mesopotamian-temple hand-Babylonian-Venus-and-eight-pointed-star Babylonian-Ishtar-Gate-and-Mesopotamian-temple-and-Akkadian-cylinder-seal ishtar-and-Babylonian-Venus-and-eight-pointed-star surfaces under Babylonian-Ishtar-Gate-and-Mesopotamian-temple-and-Akkadian-cylinder-seal Babylon-and-Nineveh-and-Mari blue-glazed-brick-light. Sits at the modifier-and-myth end of the grid, parallel to isis and hera in usage.

Strawberry
noun

Fragaria × ananassa, the cultivated strawberry of European gardens since the eighteenth century. The color refers to the surface of a ripe berry: a clean, bright red with a slight blue shift in the shadows of the achenes. Warmer than ruby, lighter than crimson, with the optical brightness of fresh fruit rather than the depth of pigment or gem.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b72742
Original
#514e42
Protanopia
#756c3e
Deuteranopia
#c90033
Tritanopia
#484848
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.21:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.38:1

Related Colors

Canvas