Lordly Gloom Rose
Lordly Gloom Rose (#B70F38) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (345°, 85%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English hlāford-līc, lord-like — adjectival suffix -ly. As a color modifier, lordly implies a saturated-and-aristocratic-and-haughty quality, the deep-rich color of pre-modern English-and-French manorial-aristocracy livery and hereditary-estate household-textile. Sits at the bold-and-aristocratic end of the grid, parallel to princely and patrician.
Middle English gloumen, to-look-sullen. As a color modifier, gloom implies a sullen-and-darkened-and-overcast quality, the visual register of Northumbrian-moor-and-Scottish-glen-gloom hand-sullen-and-darkened-and-overcast Northumbrian-moor-and-Scottish-glen-and-Yorkshire-dale gloomed-and-darkened-and-overcast surfaces under Northumbrian-moor-and-Scottish-glen overcast-and-low-cloud heather-and-bracken-light. Sits at the modifier-and-mood end of the grid, parallel to murk and drear in usage.
The Latin rosa, the Greek rhodon, the Persian gul — every European language has a different name for the same flower and the same color. Rose covers the spectrum from blush to fuchsia depending on the cultivar, but in pigment shorthand it means a cool, slightly bluish red — the inside of a damask petal, the dye that washes out of madder root.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.