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Imperial Wood Rose

#b70d40
Notes

Imperial Wood Rose (#B70D40) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (342°, 87%, 38%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b70d40
RGB
rgb(183, 13, 64)
HSL
hsl(342, 87%, 38%)
HWB
hwb(342 5% 28%)
OKLCH
oklch(50.0% 0.194 14.1)
HSV
hsv(342, 93%, 72%)
LAB
lab(39.12% 62.76 19.63)
LCH
lch(39.12% 65.75 17.37)
CMYK
cmyk(0%, 93%, 65%, 28%)

Etymology

Imperial
adjective

From the Latin imperialis, of the empire — applied to color since the medieval period for the hues reserved for sovereigns and empires: imperial purple of Tyrian dye, imperial yellow of Ming-dynasty porcelain. As a modifier, imperial implies saturation combined with the institutional weight of a color owned by a court. Sits in the bold-and-deep corner, alongside royal.

Wood
modifier

Old English wudu, forest. As a color modifier, wood implies a deciduous-canopy-and-litter quality, the visual register of English-and-Welsh oak-and-beech mixed-deciduous forest leaf-litter-and-canopy hand-walked path surfaces in dappled-deciduous-broadleaf-canopy filtered-light. Sits at the modifier-and-place end of the grid, parallel to copse and grove in usage.

Rose
noun

The Latin rosa, the Greek rhodon, the Persian gul — every European language has a different name for the same flower and the same color. Rose covers the spectrum from blush to fuchsia depending on the cultivar, but in pigment shorthand it means a cool, slightly bluish red — the inside of a damask petal, the dye that washes out of madder root.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b70d40
Original
#494740
Protanopia
#71683b
Deuteranopia
#c90027
Tritanopia
#353535
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.68:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.15:1

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