True Shag Carnelian

Old English trēowe, faithful — used as a color modifier since the seventeenth century for hues that read as the canonical version of their family. True red, true blue: the saturation is full, the hue is neither shifted nor adulterated. Sits at the center of the bold and crisp buckets, marking the unequivocal middle of any chromatic family.

Old Norse skagg, beard / rough-hair. As a color modifier, shag implies a rough-and-shaggy-hair-or-pile quality, the visual register of Mid-Century-Modern-and-1970s-shag-rug hand-tufted-and-rough-and-shaggy wool-and-yarn-and-pile Mid-Century-Modern-and-1970s shag-rug surfaces under Mid-Century-Modern-and-1970s shag-rug interior-decoration light. Sits at the modifier-and-texture end of the grid, parallel to fuzz and fluff in usage.

A translucent variety of chalcedony tinted by trace iron, carnelian was the seal stone of the ancient world — Roman intaglios, Indus Valley etched beads, the breastplate of the Israelite high priest. The name comes from the Latin carneolus, of flesh. The color is exactly that: a warm, low-saturation red that reads as both stone and skin, more orange than crimson, more body than blood.