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Rugged Limed Bougainvillea

#b52c86
Notes

Rugged Limed Bougainvillea (#B52C86) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (321°, 61%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b52c86
RGB
rgb(181, 44, 134)
HSL
hsl(321, 61%, 44%)
HWB
hwb(321 17% 29%)
OKLCH
oklch(53.7% 0.193 345.4)
HSV
hsv(321, 76%, 71%)
LAB
lab(43.28% 61.63 -18.34)
LCH
lch(43.28% 64.31 343.43)
CMYK
cmyk(0%, 76%, 26%, 29%)

Etymology

Rugged
adjective

Old Norse rugga, rough / coarse — adjectival suffix -ed. As a color modifier, rugged implies a saturated-and-rough-and-weathered quality, the deep-rich color of Scottish-Highlands-and-Norwegian-fjord outdoor-and-mountain landscape. Sits at the bold-and-weathered end of the grid, parallel to tough and sinewy in usage.

Limed
modifier

Old English līm, lime. As a color modifier, limed implies a lime-washed-and-whitened quality, the visual register of Andalusian-and-Mediterranean-limewashed hand-limed-and-whitewashed stone-and-stucco-and-timber Andalusian-and-Mediterranean-limewashed surfaces under Andalusian-and-Mediterranean lime-washed-and-whitened light. Sits at the modifier-and-texture end of the grid, parallel to mossed and pitted in usage.

Bougainvillea
noun

The genus Bougainvillea — South American vines named for the French explorer Louis Antoine de Bougainville, whose 1768 voyage encountered the plant in Rio de Janeiro. The color refers to the bracts (modified leaves) of a vivid magenta Bougainvillea spectabilis: a saturated, slightly cool deep pink-magenta with the matte papery finish of bracts that surround the plant's tiny actual flowers. Brighter than fuchsia, cooler than coral.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b52c86
Original
#3e5788
Protanopia
#686f83
Deuteranopia
#c12956
Tritanopia
#505050
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.72:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.67:1

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