Bold Beam Crimson

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Old English bēam, tree-or-ray-of-light. As a color modifier, beam implies a focused-and-shaft-of-light quality, the visual register of lighthouse-and-cathedral-clerestory-beam hand-focused-and-shaft-of-light lighthouse-and-cathedral-clerestory-and-search-light beamed-and-focused-and-shaft-of-light surfaces under lighthouse-and-cathedral-clerestory-and-search-light coastal-headland-and-Gothic-nave-and-night-sky directed-light. Sits at the modifier-and-mood end of the grid, parallel to ray and gleam in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.